Framing, Narrative and Story-based Strategy

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2 to 9 April 2022

new stories for a different world

Effective strategies for social transformation involve the contest for how we think, how we see, and the stories we tell about our world. New stories, new thinking, help new worlds come into being. This training, designed by the Public Interest Research Centre, aims to help our movements to tell better stories for a different world.

We witness the power of narrative and story on a daily basis. Division and hatred are spread by the rightwing press, and sometimes by politicians. The issues of the day are quickly framed on social media. Historical stories provide deep undercurrents of understanding of our national and global psyches. And, within this ecosystem, our movements are also telling stories of need and despair, hope and change: think Greta and the school strikers, campaigners for marriage equality, or the Movement for Black Lives.

But how can we be sure that the stories we are telling—the way we are communicating the issues we care about—are effective? How do we know that they are catching people’s attention, engaging, motivating, building our movements for change, and ultimately creating change?

The training will focus on the role of framing in work on climate justice and tackling the rise of the far right in Europe. It will draw on PIRC’s work on Framing Equality, Framing the Economy, and their recent Framing Climate Justice research project.

In the training, we’ll explore the process for developing effective narratives. We’ll demystify the terms around story, framing and narrative and take a whistle-stop tour through the theory behind the framework. And we’ll move through developing a vision, understanding the narrative landscape, and creating and testing new routes through this landscape.

In detail, the training will cover:

Developing vision

  • Understanding framing as a movement process
  • Community-building through vision development
  • Building clarity on goals and our core story

 Understanding the narrative landscape

  • Understanding narrative as popularly and often deeply-held beliefs
  • Exploring existing narratives
  • Exploring methods for investigating existing narratives

 Developing new frames

  • How to develop new ways of communicating issues
  • Guiding principles for effective communications
  • Getting creative

Testing frames

  • The importance of testing our communications
  • The accessibility of testing
  • The multitude of methods of testing

The training will be participatory and practical throughout.

Participants can expect to gain:

  • Practical understanding of framing and narrative,
  • Skills in participatory narrative development,
  • Tools to analyse the narrative landscape around an issue,
  • Methodologies for creating and testing communications.

“It is easy to forget how mysterious and mighty stories are. They do their work in silence, invisibly. They work with all the internal materials of the mind and self. They become part of you while changing you. Beware the stories you read or tell; subtly, at night, beneath the waters of consciousness, they are altering your world.”

—Ben Okri, Author

 

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Team

Team

Linzy Na Nakorn

Location:

Linzy Na Nakorn is a movement director, politicised somatics practitioner, community organiser and facilitator. For the past decade she has been facilitating movement, body work and creating theatre, dance and participatory performance that advocates for and organises with communities in pursuit of housing, disability and racial justice. Her movement practice focuses on trauma-informed approaches to building resilience, capacity and joy via way of the body for personal, interpersonal and community sustainability. Linzy was a Co-Director of The Big Ride for Palestine in partnership with The Gaza Sunbirds, Native Woman Ride and Middle East Children’s Alliance; using cycling as a tool for mobilising active solidarity and in support of campaigning for the rights and self-determination of the Palestinian people. Linzy is part of a UK network of activists and artists advocating for Radical Care – supporting organisations, researchers and institutions to work towards system change in societal approaches to labour, leadership and access.

Jeroen

Location:

Jeroen (he/him pronouns) has been involved in grassroots social movements for more than two decades now, starting back when he was fifteen. Throughout the years the fights for “climate justice” and “migrant justice” have been consistently on top of the list of struggles that make his heart beat faster. A key transformative moment for Jeroen was reading Paulo Freire’s Pedagogy of the Oppressed. Freire’s revolutionary pedagogy gave him a language to support the creation of emancipatory learning environments, rooted in a desire for collective liberation. Jeroen has also been exploring in depth Boal’s Theatre of the Oppressed and Joanna Macy’s The Work That Reconnects among other methodologies to build his trainer’s toolkit. Inspired by the liberatory possibilities of these traditions, he started an organization with a friend, LABO vzw, based in Belgium, where he has worked as a trainer and campaigner between 2013 and 2023.

Ella

Catalunya

Location:

Catalunya

Ella brings more than 10 years’ external experience working with not for profit and community based organisations across diverse themes including: advocacy for migrant communities; local community engagement in national policy making; and structural relationships between poverty and disenfranchisement, and education and poverty. Immersed in critical theory in her early 20s she brings a holistic and questioning approach, and is passionate about systemic solutions that centre relationship and interconnection between ecology and society. A long standing member of the collective, Ella has been part of the core team since the inception of the Ulex Project. Her work bridges facilitation, developing project partnerships, governance, strategy, operations, and project and programme evaluation. She has developed and overseen more than 70 partnerships with a range of different actors across European social movements.

Alex Swain

Location:

Alex has been facilitating courses geared towards social and personal transformation for the past 6 years. They have spent the last 10 years as a core member of the collective running the Ulex Project and has a deep experience of the integral approach we have developed. Their area of training expertise is sustainable activism and skills for developing ‘deeper resources’ for action. Their commitment to social justice and history of political activism have involved them in direct action and affinity group work focused on climate justice, anti-capitalism, queer politics and gender identity. A strong focus on the somatic dimension and embodied practice (informed by their work as a dance artist and yoga teacher) underpins both their approach.

Nina Scott

Location:

Nina (they/she) is a participatory artist, community organiser and political theatre maker. Theatre of the Oppressed has been a core part of their practice since they trained in India with Jana Sankriti in 2018. They are an artistic director of queer led theatre company, You Should see the Other Guy, who work on and off stage to tackle social injustice and make raucous musical verbatim plays. Nina has designed and delivered multiple TO training programmes in activist, community and academic settings, often combining TO with song making to collaboratively explore themes around power and identity. Their current fascination is thinking about TO as a practical manifestation of queer theory and asking: Is Theatre of the Oppressed queer?

Marianne Koch

Location:

Marianne is a Holistic Security Trainer and Coach, part of the Holistic Protection Collective. She accompanies activists, human rights defenders and journalists globally. Being an activist herself, she is also a trainer for direct action and civil disobedience, and having a background as a mediator, she trains other activists how to facilitate dealing with conflicts in grassroots groups and diverse teams.

Upcoming Courses

OUR NAME

Ulex: Latin (argelaga Catalan, gorse English) noun:

1. A thorny-evergreen flowering shrub, with a high capacity for regeneration and resilience. Its seedpods open in contact with fire and it reshoots from charred stumps. A successionary plant that grows well under challenging conditions. It improves soil fertility through nitrogen fixing, preparing the way for renewed biodiversity.

2. A traditional choice for igniting fires. Burns hot and bright.

3. A networked project adding nutrition and fertility to European social movements through training and capacity building. It kindles the realisation of social justice, ecological intelligence, and cognitive vitality.

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