In the training, we’ll explore the process for developing effective narratives. We’ll demystify the terms around story, framing and narrative and take a whistle-stop tour through the theory behind the framework. And we’ll move through developing a vision, understanding the narrative landscape, and creating and testing new routes through this landscape. 

In detail, the training will cover:

Developing vision

• Understanding framing as a movement process
• Community-building through vision development
• Building clarity on goals and our core story

 Understanding the narrative landscape

• Understanding narrative as popularly and often deeply-held beliefs
• Exploring existing narratives
• Exploring methods for investigating existing narratives

 Developing new frames

• How to develop new ways of communicating issues
• Guiding principles for effective communications
• Getting creative

Testing frames

• The importance of testing our communications
• The accessibility of testing
• The multitude of methods of testing

The training will be participatory and practical throughout.

Participants can expect to gain:

• Practical understanding of framing and narrative,
• Skills in participatory narrative development,
• Tools to analyse the narrative landscape around an issue,
• Methodologies for creating and testing communications.

“It is easy to forget how mysterious and mighty stories are. They do their work in silence, invisibly. They work with all the internal materials of the mind and self. They become part of you while changing you. Beware the stories you read or tell; subtly, at night, beneath the waters of consciousness, they are altering your world.”

—Ben Okri, Author