The Public Interest Research Centre (PIRC) works to help our movements — for equality, anti-oppression, and environmental justice — to tell better stories for a different world. They support others in framing for social change connecting diverse groups, in participatory spaces, to share knowledge, develop strategies and strengthen movements. They carry out strategic research to support this work and create and openly share resources and tools for developing better strategy and communications.Their team has experience in participatory facilitation, networks and community-building, qualitative and quantitative research and the production of accessible and practical resources. They have been exploring how language and lived experience shape human motivation since 2010.